Complete digital launch strategy for a beauty brand including e-commerce, social media, and influencer campaigns.
Project Overview
GlowUp Cosmetics needed a complete digital presence and go-to-market strategy for their new skincare line launching across the MENA region. We delivered end-to-end digital marketing including brand identity, e-commerce setup, social media strategy, and paid advertising campaigns.
The Challenge
As a new entrant in the competitive beauty market, GlowUp had zero digital presence and brand awareness. They needed to establish credibility, build an engaged community, and drive sales within a tight 3-month launch window.
Our Solution
We created a comprehensive digital launch playbook: Shopify e-commerce store with conversion-optimized design, coordinated social media campaigns across Instagram and TikTok, strategic influencer partnerships, and data-driven paid advertising.
Key Features
- Custom Shopify store with AR try-on feature for skincare products
- Influencer partnership program with 25+ MENA beauty influencers
- Automated email marketing flows using Klaviyo
- Social media content calendar with 90+ pieces of branded content
- A/B tested ad creatives across Meta and Google platforms
- Analytics dashboard tracking ROAS, CAC, and lifetime value
Results
- $180K in revenue within the first 90 days
- 12,000+ Instagram followers gained organically in month one
- 5.2x return on ad spend (ROAS) across all channels
- Customer acquisition cost 40% below industry average
