Digital enrollment campaign that increased university applications by 52% through multi-channel marketing.
Project Overview
Lebanese International University partnered with us to overhaul their digital enrollment strategy. We built a multi-channel marketing campaign targeting prospective students across Lebanon and the wider MENA region, resulting in record-breaking application numbers.
The Challenge
Enrollment numbers had plateaued after years of traditional marketing. The university needed to reach Gen-Z students on social media and search engines. Their existing website had poor conversion rates and digital advertising was unfocused.
Our Solution
We designed a full-funnel digital strategy: awareness campaigns on social media, consideration-stage content marketing, and conversion-optimized landing pages with integrated application forms. HubSpot CRM connected all touchpoints.
Key Features
- Conversion-optimized landing pages for each academic program
- Targeted Google Ads campaigns capturing high-intent search traffic
- Social media campaigns on Instagram, TikTok, and Snapchat
- HubSpot CRM integration for automated lead nurturing sequences
- Virtual campus tour experience
- Analytics tracking from first click to enrolled student
Results
- 52% increase in online applications year-over-year
- Cost per lead reduced by 38%
- Landing page conversion rate of 12.4% (industry avg: 5.6%)
- 3,200+ qualified leads generated during enrollment season
